Jun 3 2009 by Iain Pollock, Dumfries Standard Wednesday
CHILDREN and young people in schools across Dumfries and Galloway are being called on to get creative.
They are being asked to come up with designs for some problem solving friends for Buddy, the NSPCC’s new schools character for the ChildLine service.
This is the latest competition in the groundbreaking Idea campaign – a virtual creative agency for children and young people.
The winning entry will win 30 webcams for their school with the new character joining Buddy in posters sent out to all primary schools in September, in schools activities and online. A mailout, recently sent to all 107 schools in the region provides information on how the competition can be incorporated in to classes.
Buddy and his friends will help tell younger children all about the ChildLine service, how it can help them solve problems and deal with their worries and why this is important. The creative bit is to think up what Buddy’s friend should look like and what problems they might be able to help each other with.
Idea is a six month-long campaign that encourages children and young people to express themselves and their feelings in a creative way. The initiative, launched in December 2008, is already supported by thousands of children who respond to briefs such as designing a game which visitors to childline.org.uk could play whilst waiting for a counsellor, telling the charity what makes them happy or designing a ChildLine poster for schools.
To enter the Buddy competition go online at www.idea.me.uk/schools. The closing date for all submissions is June 26.